Apples stratergy

What has made product launches at Apple so successful, and what can you learn from them to benefit your own business? Here are three important lessons.

Apples stratergy

As one of the most valuable companies in the world, Apple shows that its generic strategy is a major determinant of advantage against other firms like LG, Samsung, and BlackBerry.

Apple’s Generic Strategy (Porter’s Model) & Objectives

With a high rate of innovation and emphasis on excellence in product design, Apple succeeds even with its relatively high selling prices. This generic strategy focuses on key features that differentiate the company and its products from competitors.

Through the broad differentiation generic strategy, Apple stands out in the market. For example, emphasis on elegant design combined user-friendliness and high-end branding effectively differentiate the company. The broad differentiation generic strategy means that Apple always aims to set itself apart from competitors not by price but by other key features beneficial to customers.

These key features include seamless connectivity among devices and cutting-edge aesthetics in design. Even though this generic strategy makes Apple stand out, the company still broadly reaches various segments of the market. For example, Apple reaches to individuals and business organizations through the MacBook product line.

In this way, the generic strategy of broad differentiation supports the company in maintaining its leadership and position as a high-end and high-value business. For example, to effectively apply this generic strategy, the company must continue emphasizing innovation through research and development.

Apple must continually develop innovative products so that the firm always stands out against competitors. Competitors eventually catch up with new products, so the broad differentiation generic strategy compels Apple to always innovate to keep itself always ahead of competitors. In addition, the company must ensure that it keeps expanding its market reach.

In this generic strategy, Apple does not focus on any specific market segment. The firm competes in all market segments with other players in the industry. Such expansion and business growth are achieved through intensive strategies for growth. Apple uses product development as its main intensive strategy for growth.


Product development requires that the company must offer attractive products to grow its market share and performance.

Apple implements this intensive growth strategy through innovation in its research and development processes. Through this intensive growth strategy, Apple views innovation as a critical success factor. For example, the company continues to innovate through products like iPhone, iPad, and Apple Watch.

In this intensive growth strategy, the firm also develops new products for the mobile market. Apple grows because new products and models allow the firm to generate more revenues.Regardless of what happens with Apple's services, investing in it through research and development and advertising is now part of Apple's official business strategy.

Apple’s Intensive Strategies (Intensive Growth Strategies)

Apple Marketing Strategy In , the Apple share price was $7 (seven US dollars). In the Apple share surged to $ A % increase in just 4 years. Mar 05,  · What is Apple’s strategy with HomePod?

Apples stratergy

This question was originally answered on Quora by Mills Baker. Apple Business Strategy – Product Differentiation in Design and Functionality Posted on January 10, by John Dudovskiy Apple business strategy can be classified as product differentiation in . the Apple brand strategy includes several great components I will point out a few of them, Mostly about their strategy under Steve jobs leadership.

* Apple is focused only on premium products. they don’t sell cheaper models of a apple smartphone. Watch video · Meanwhile, Apple’s new cross-platform TV app is an attempt to create a platform that delivers video on every screen in Apple’s arsenal, all with a simple interface, voice control and cloud.

Apple’s Generic Strategy & Intensive Growth Strategies - Panmore Institute