During the late s, the relatively wide fuselage of the Challenger, which could comfortably seat a pair of passengers on each side of a central aisle, was observed by some Canadair officials to suggest that it would be somewhat straightforward to produce a stretch of the aircraft for the purpose of accommodating more seats.
Posted in Services, Total Reads: Let us start the Jet Airways Marketing Mix: Jet Airways is one of the leading domestic and international airline of India.
Air travel is the product for Jet Airways, and it has maintained its position consistently by focussing on various product features like design, technology, convenience, quality and branding.
The customer is always its top priority. Jet Airways provides great experience and value services to its customers which helps to maintain and positioning the best image for the best experience. Some of the features include fast track immigration, secure flight passenger data, electronic system for travel authorization, Marketing strategies jet airways care options for mothers, children and guests with disabilities, pets, etc.
Jet Airways assure best price promise. Although it is not the lowest priced airline, it offers the benefits and other deliverables which justifies its price. The pricing strategy in the marketing mix of Jet Airways is dependent on parameters like distance, competition and demand.
Jet Airways clearly targets the corporate and business class customers and through its Jet Privilege these customers are entitled to get some additional discounts depending upon the privilege card they own platinum, gold or silver. Jet Airways has always made efforts to make its presence feel everywhere and its facilities can be availed conveniently.
The place strategy in the marketing mix of Jet Airways covers not only its domestic and international destinations, but also customer facing offices, desks etc.
Jet Airways has got customer helpdesks in all operating airports and a dedicated ticket counter for instant ticket purchase and cancellations.
Its website is well maintained and it offers tickets at lowest prices inclusive of all taxes over there. Once the Jet Airways tickets are booked either through its own sites or other ticketing sites, a mail and confirmation of booking is sent along with the PNR.
Through JetInstant on Twitter web check in, flight status and other online options are also available. Jet Airways always kept itself in limelight to gain attract maximum customers and promote the brand. The promotional strategy in the marketing mix of Jet Airways covers the entire spectrum of marketing and advertising.
They make their promotions not only though the digital channel like online ads, advertisements on TV, etc but they also advertise through the banners, hoardings, digital display, magazines, etc.
Through all these activities it promotes a good image of Jet Airways in front of the customers. Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Jet Airways.
Through the various employee centric activities, Jet Airways puts all efforts to attract and retain its employees for long term. It also encourages female employees and support various programs to motivate them. Jet Airways is an ethically driven company and it encourages its employees and guests to report any kind of misconduct or unethical behaviour, without a second thought.
The people strategy in the marketing mix of Jet Airways revolves around its employees, who are responsible for giving flawless service to the customers. All its personnel ae well trained and groomed as per the global standards. Through eduJetter it provides special travel benefits for students studying abroad.
Jet Airways has its physical presence by its aircrafts, kiosks, website etc. The three classes mentioned above, helps Jet Airways in targeting and retaining the right customers. Space, comfort, cuisine and entertainment options are set as per the categories in which the passenger is travelling.
Jet Airways has several business processes in place for steady operations. All these helps the organisation to grow in long term and motivates its employees to continue being loyal to it and give their best throughout their tenure.
The customers are also successfully retained and new ones are attracted. All these factors complete the marketing mix of Jet Airways.
It employees 14 thousand people and has one of the youngest fleets in the aviation sector. Jet Airways is the second largest airlines in India as of report, in terms of passenger market share.MONTREAL — Bombardier Inc.’s name will no longer appear on its C Series jet, which has been officially renamed the A as it joins the Airbus family of commercial caninariojana.com name change.
Here is the Marketing mix of Jet Airways which is associated with Airlines industry. It has been ranked at the second position in caninariojana.com Airways was founded in the year and it started its operations from the year , 5th caninariojana.comg plays a decisive role in .
MArketing Strategies Jet Airways Essay Sample. Godrej Industries is India’s leading manufacturer of oleochemicals and makes more than a hundred chemicals for use in over two dozen industries. Virgin Strategic Management Analysis International Business Report. Virgin Group Limited is a United Kingdom-based holding company similar to Berkshire Hathaway in the United States and was incorporated by Richard Branson in The conglomerate specializes in the travel and entertainment industries but has group diversified into different businesses ranging from the financial services.
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